Studio Futuroma is a graphic design firm and a communication agency based in Rome. For years we have been guiding our clients through the creation of their own Brand Identity and the realization of graphic design elements created to advertise their companies.
What is “brand identity”?
“Brand Identity” or “Corporate Identity” is the union of all the visual aspects of communication identifying a company and making it recognisable to its public.
Whether it be the sign of a small shop or the logo of a big company, the visual and communicative elements must always be cohesive with the brand’s values, as well as be able to enhance them.
Creating a company logo
Creating a logo for your company is the very first step in defining the visual communication aimed at the client and designing the relative corporate image. The logo is going to be identifying the client visually. This is why it needs to be cohesive with the work of its brand, its history and services, as well as remaining captivating to look at and easily recognizable.
As time evolves, graphic and stylistic elements evolve with it. Therefore the same logo that worked for a long time could be in need of some restyling. Evolving from a graphic and communicative standpoint will help it retain its efficacy. Our firm also handles restyling and rebranding logos for companies, small and big.
Corporate image
The corporate image is the union of all communicative elements that a given company uses as means of conveying its image to its customers.
All of these elements are included in the corporate image:
- logo
- letterhead paper
- business cards
- website
- advertising graphics
- company gadgets
- social media graphics
- etc
These represent all the materials that our clients use to introduce themselves, sell their products and let themselves be known to their public. As such, they all require particular care. All the elements in a company’s corporate image, from their logo to the color palette to the different fonts on their website, are meticulously designed to be able to convey our client’s ideals in the best way possible.
Curating the corporate image is a deciding factor in determining the company’s credibility and their claim on the current market and competitors.
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